[E-Business] Determinants of Privacy Paradox, as Studied in the Online Shopping Context

According to the thematic analysis results from the qualitative research work by Bandara et al. (2019), three main themes determine the privacy paradox.

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Augmented Reality and Artificial Intelligence During the Pandemic

The COVID-19 pandemic has led to the closure of offline outlets, making us not being able to go outside for a lot of experiences. However, in this situation, applications and tools that use AR and AI can somehow provide us virtual experiences that are almost the same as reality, if they are trained well with the most optimal models.

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